The Martell 300 list

20/10/2015

Diane Kruger, the Martell ambassador

Martell, the oldest of the great Cognac houses in the Charente region of France, is celebrating its tricentenaire this year.

Created in 1715 by the young 21 year-old Jean Martell from Jersey, the Martell house has maintained a standing of excellence and refinement from its beginnings to this day.

During the period of its creation France was under the rule of le Roi Soleil and already renowned across the continent for its art-de-vivre. Martell, with its respect for the nature, craftsmanship and the arts, fitted right in.

The house experienced rapid success across Europe at the highest echelons of society and in the mid 1800s crossed the oceans to the world – USA, Asia and Oceania. Martell’s reputation of refinement, culture and savoir-faire was second to none.

Working with the three core values of art-de-vivre – creativity, know-how and substance, Edouard Martell, the great grandson of Jean, created The Martell Cordon Bleu to rapturous applause. With the house continuing to be recognised not only for its respect of tradition but also for its innovation.

A strong patron of the arts, to celebrate its 300 year anniversary, Martell has published The Martell 300 list. A list of the 300 most innovative French nationals, living in France and around the world, in the areas of gastronomy, mixology, fashion and the arts.

The list was launched at a sumptuous gala dinner at Le Palais de Versailles followed by 300 local gala dinners around the world.

The list certainly showcases how France has successfully exported its art-de-vivre around the world. An interesting list. I would love to hear your comments and if there is anyone you feel should be add.