Altough its past owner, Jon Osbeiston, will remain involved, there is no assurances from the giant Westfarmers/Coles Group that this shop will remain the go to place for fine imported wines from France, Italy and the US of A primarily and also some of the top Australian drops.
Since moving to Sydney, I have spend many hours just admiring the huge collection of Bordeaux and Burgundy wines, most of them beyond my means, but I have managed to spend an unreasonable amount of hard earned cash on these treasures for special occasions, like birthdays, wedding anniversaries, Christmas and New Year, and any occasion deemed to warrant such an expense any time in between! It is called in marketing terms rationalising the emotional purchase...and I have been quite famous for that!
Let's hope that the speadsheet managers at Vintage Cellars will not apply their standard equations to a unique business in Australia, but instead will try to expand the concept nationally, hopefully emulating the very successful French retailer NICOLAS which combines a range of entry level wines with a collection of upmarket and rare wines. I will be watching...
Born in France, well travelled, relocated to Sydney in 1997.
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